Job Title: Product Copywriter
Reports To: Content Executive
Contract Length: Permanent
Salary: Up to £28,000
Location: Manchester (In Office)
Role Overview
We’re on the hunt for a talented and detail-driven Product Copywriter to join our growing marketing team. Your main responsibility will be crafting SEO-optimised, trend-aware product descriptions that align with the brands tone of voice and drive product conversion.
You’ll also support the Content Executive and wider business with ad-hoc copy needs; from campaign messaging to website banners and everything in between.
This is the perfect role for someone who’s passionate about fashion, knows how to speak to a Gen Z audience, and can turn product details into scroll-stopping copy.
Key Responsibilities
● Write and upload engaging, SEO-optimised product descriptions for new clothing, footwear and accessories drops.
● Collaborate with the Content Executive to ensure product copy aligns with seasonal campaigns and brand tone of voice.
● Work with the SEO team to include relevant keywords in product copy while maintaining natural, on-brand language.
● Proofread and edit product descriptions, ensuring accuracy in spelling, grammar, tone, and formatting.
● Assist with ad-hoc copy requests from the Content Executive including copy across websites, email and social media.
● Maintain an efficient workflow to meet weekly deadlines while upholding copy quality and consistency.
● Stay up to date with fashion trends, seasonal themes, and competitor activity to inform your writing.
Skills & Experience
● Writing experience, ideally in fashion or e-commerce.
● Excellent written English and a natural flair for creating trend-led, engaging, and concise copy.
● Understanding of SEO and how to write for both users and search engines.
● A keen eye for detail and consistency.
● Able to work efficiently in a fast-paced environment with tight deadlines.
● Passionate about fashion and pop culture with a finger on the pulse of trends and viral moments.
● Experience with CMS platforms and product upload processes is a bonus.
What You’ll Bring
● A love for language and a deep understanding of how words influence online shopping behaviour.
● A proactive, can-do attitude and a willingness to adapt to the changing needs of the business.
● An understanding of the brand voice; fun, confident, and always on-trend.
Why Join Us
● Flexible core hours to accommodate individual needs.
● Up to 40% staff discount.
● Weekly sample give aways.
● Regular social events & team building.
